Author
With over two decades working in the news industry, Lindsey Carnett is a bestselling author of The Marketing Maven Method: Secrets of a Maven and a freelance journalist. She contributes to Forbes, SupplySide® Supplement Journal, SupplySide® Food & Beverage Journal, O’Dwyer’s Magazine, Results Magazine, Pacific Coast Business Times, The Business Journals, among others. Her copy has appeared in Glamour, Cosmopolitan, Allure, Enterprising Women, Response Magazine, Electronic Retailer Magazine and others. She has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, CTV and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Montecito Journal and Forbes Woman.
Author
With over two decades working in the news industry, Lindsey Carnett is a bestselling author of The Marketing Maven Method: Secrets of a Maven and a freelance journalist. She contributes to Forbes, SupplySide® Supplement Journal, SupplySide® Food & Beverage Journal, O’Dwyer’s Magazine, Results Magazine, Pacific Coast Business Times, The Business Journals, among others. Her copy has appeared in Glamour, Cosmopolitan, Allure, Enterprising Women, Response Magazine, Electronic Retailer Magazine and others. She has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, CTV and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Montecito Journal and Forbes Woman.
"The goal of a marketing campaign is to grab your customer’s attention, which is no small feat in today’s competitive business landscape."
Lindsey Carnett, CEO and President of Marketing Maven, is a marketing and public relations professional who developed The Marketing Maven Method to help businesses exceed their marketing and growth goals. A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America as well as an Entrepreneur 360 Most Entrepreneurial Companies In America award recipient, Carnett has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO, and grow a positive online reputation.
In The Marketing Maven Method: Secrets of a Maven, Carnett shares the results-focused process she uses to give fellow entrepreneurs a competitive advantage to generate more investment, take market share from competitors faster, and improve product development and go-to-market speed. This book breaks down the three unique stages of The Marketing Maven Method—Insights360, Strategy360, and Implementation360—that Carnett has fine-tuned through over a decade of successful campaigns and over $1 billion of earned revenue for happy clients.
Recognized as a Barnes & Noble bestseller, The Marketing Maven Method: Secrets of a Maven ranked in top categories such as Marketing and Sales.
"The goal of a marketing campaign is to grab your customer’s attention, which is no small feat in today’s competitive business landscape."
Lindsey Carnett, CEO and President of Marketing Maven, is a marketing and public relations professional who developed The Marketing Maven Method to help businesses exceed their marketing and growth goals. A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America as well as an Entrepreneur 360 Most Entrepreneurial Companies In America award recipient, Carnett has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO, and grow a positive online reputation.
In The Marketing Maven Method: Secrets of a Maven, Carnett shares the results-focused process she uses to give fellow entrepreneurs a competitive advantage to generate more investment, take market share from competitors faster, and improve product development and go-to-market speed. This book breaks down the three unique stages of The Marketing Maven Method—Insights360, Strategy360, and Implementation360—that Carnett has fine-tuned through over a decade of successful campaigns and over $1 billion of earned revenue for happy clients.
Recognized as a Barnes & Noble bestseller, The Marketing Maven Method: Secrets of a Maven ranked in top categories such as Marketing and Sales.
Articles
Articles
Lindsey’s expert commentary in O’Dwyer’s PR explores timely topics in branding, media, and consumer engagement.
- Messaging in a Polarized Healthcare Environment
- Using PR to Create a Quality Hotel Experience
- Communicating Health Benefits to Consumers
- Driving Sales With PR
- How to Manage a Marketing Budget
- How to Market to New Parents
- How COVID Changed Consumer Food Experiences
- Winning Crisis Strategies with Gen Z
- How to Deal with Online Bullies
- Promoting Wellness Authentically to Millennials
- Why is International Brand Coverage a Must-Have?
- Marketing Functional Ingredients
Quoted in The Business Journals, Lindsey shares expert insights on branding, PR, and business strategy.
- 5 employee concerns leaders want to hear about (and why)
-
How to transform team disagreements into productive discussions
-
C-suite leaders: How to effectively handle boardroom disputes
-
From struggle to success: Smart sales advice for solopreneurs
-
Unique sales tactics that close deals and build lasting relationships
-
11 leaders share how to build successful strategic partnerships
-
Important factors and strategies to cover in reputational risk management
-
9 steps in building a successful small-business marketing campaign
-
Nine tips for navigating conflict resolution in the workplace
-
10 ways to project warmth and boost engagement over virtual meetings
Lindsey’s articles in SupplySide Supplement Journal offer practical guidance for professionals in the dietary supplement space.
- Sports nutrition and the marketing of protein
- Personalized nutrition: The rise of genetics
- Winning plant-based product attributes
- Marketing personal care products
- Sustainability top of mind for beverage consumers
- Product development trends targeting weekend warriors and active consumers
- Personalized nutrition supplements tailor to consumer expectations
- Marketing beauty products to the influential millennial
- Influencer marketing in the ingredient and dietary supplement space
- Innovative snacks and beverages popular with consumers
- 2018 skin care ingredient trends
- Top Trade Show Marketing Tips for Nutritional Brands
- Marketing age-related nutrition products
- Marketing Ingredients to the Boomer Demographic
- Influencer Marketing: Educating Millennials About Branded Ingredients and Finished Products
- Weight Management Marketing
- Best Practices in Promoting Ingredients to the Influential Millennial
- Q&A with Charlie Fusco on Anti-Aging Product Marketing
- The Challenges of Marketing Weight Management Ingredients
- Marketing digestive health products
- Marketing quality: The strategy behind selling natural ingredients
- Science and Skincare: Marketing Research on Skincare and Supplements
- Skincare Trends in 2015
- Oportunidad Hispana
In SupplySide Food & Beverage Journal, Lindsey highlights how sustainability is shaping beverage branding and marketing.
How To Sustain Retail Sales Before And After The Holiday Rush
Holiday sales are the biggest revenue makers and biggest gambles for retailers. With some of the largest sales opportunities revolving around big deal-focused days…
Lindsey’s expert commentary in O’Dwyer’s PR explores timely topics in branding, media, and consumer engagement.
- Messaging in a Polarized Healthcare Environment
- Using PR to Create a Quality Hotel Experience
- Communicating Health Benefits to Consumers
- Driving Sales With PR
- How to Manage a Marketing Budget
- How to Market to New Parents
- How COVID Changed Consumer Food Experiences
- Winning Crisis Strategies with Gen Z
- How to Deal with Online Bullies
- Promoting Wellness Authentically to Millennials
- Why is International Brand Coverage a Must-Have?
- Marketing Functional Ingredients
Quoted in The Business Journals, Lindsey shares expert insights on branding, PR, and business strategy.
- 5 employee concerns leaders want to hear about (and why)
-
How to transform team disagreements into productive discussions
-
C-suite leaders: How to effectively handle boardroom disputes
-
From struggle to success: Smart sales advice for solopreneurs
-
Unique sales tactics that close deals and build lasting relationships
-
11 leaders share how to build successful strategic partnerships
-
Important factors and strategies to cover in reputational risk management
-
9 steps in building a successful small-business marketing campaign
-
Nine tips for navigating conflict resolution in the workplace
-
10 ways to project warmth and boost engagement over virtual meetings
Lindsey’s articles in SupplySide Supplement Journal offer practical guidance for professionals in the dietary supplement space.
- Sports nutrition and the marketing of protein
- Personalized nutrition: The rise of genetics
- Winning plant-based product attributes
- Marketing personal care products
- Sustainability top of mind for beverage consumers
- Product development trends targeting weekend warriors and active consumers
- Personalized nutrition supplements tailor to consumer expectations
- Marketing beauty products to the influential millennial
- Influencer marketing in the ingredient and dietary supplement space
- Innovative snacks and beverages popular with consumers
- 2018 skin care ingredient trends
- Top Trade Show Marketing Tips for Nutritional Brands
- Marketing age-related nutrition products
- Marketing Ingredients to the Boomer Demographic
- Influencer Marketing: Educating Millennials About Branded Ingredients and Finished Products
- Weight Management Marketing
- Best Practices in Promoting Ingredients to the Influential Millennial
- Q&A with Charlie Fusco on Anti-Aging Product Marketing
- The Challenges of Marketing Weight Management Ingredients
- Marketing digestive health products
- Marketing quality: The strategy behind selling natural ingredients
- Science and Skincare: Marketing Research on Skincare and Supplements
- Skincare Trends in 2015
- Oportunidad Hispana
In SupplySide Food & Beverage Journal, Lindsey highlights how sustainability is shaping beverage branding and marketing.
How To Sustain Retail Sales Before And After The Holiday Rush
Holiday sales are the biggest revenue makers and biggest gambles for retailers. With some of the largest sales opportunities revolving around big deal-focused days…
Generative Engine Optimization: The Next Era of Search
For years, the way people found businesses online was simple: you invested in search engine optimization (SEO), sprinkled in the right keywords…